Versace Women’s Spring-Summer 2020 | Fashion Show

For the Spring-Summer 2020 Collection, Donatella Versace pays homage to an iconic moment when fashion and culture drove technological advancement. The Versace runway has always been synonymous with the exploration of couture techniques and innovative materials. Twenty years ago, this spirit of innovation extended from Milan to Hollywood’s red carpet and ultimately influenced Silicon Valley.

The Jungle print dress, first introduced in the Spring-Summer 2000 Collection, became a red carpet sensation. At the 2000 Grammy Awards, Jennifer Lopez captivated the world by wearing this unique design, sparking massive internet searches. The demand to see images of Jennifer in the legendary dress was so high that it became one of Google’s most popular search queries. However, search results at the time couldn’t provide the desired image of the star and her gown. This overwhelming interest inspired the creation of Google Images.

“It was amazing! The world had the same reaction: jaw dropping. Today we live in a technological world, but back then, one event prompted the creation of a new tool that now has become part of our lives.” – Donatella Versace

To mark its 20th anniversary, the Jungle print returns to the Versace runway in vibrant tropical green and fiery orange-pink hues. The original palm tree motifs are reimagined with various treatments and fabrics. The pattern appears on metal mesh, embellished with crystals, or paired with tie-dye. Jungle details adorn shirts layered under corset bodices with graphic heart-shaped, heritage necklines. The design also graces Squalo sneakers and serves as a three-dimensional embellishment on Virtus handbags.

The iconic black Versace dress is redefined with volume, layering, and intricate décolletage cuts. Inspired by Atelier creations, sharp geometric lines add a distinct character to the opening looks in black. Form-fitting silhouettes are accented with gold-tone hardware and delicate lace-up sandals with leather leaf accents. Tailored blazers, coats, and crystal-encrusted shirts feature strong shoulders, creating sculpted shapes with slim waistlines and voluminous skirts that emphasize a strong, feminine figure.

Statement pieces are enhanced with innovative tie-dye materials. This pioneering technique, applied to leather, creates a unique marble effect in vibrant hues. The multi-color pattern appears on a leather coat and jersey t-shirts showcasing the emblematic Medusa logo or Gianni Versace signature. Combining the House’s aesthetic with a forward-looking approach, tie-dye is merged with classic Prince of Wales patterns on tailored separates. Strappy sandals with smoked plexiglass heels and micro crystal mesh bags complete the runway looks.

This season, Versace and Google collaborate to celebrate twenty years of this legendary moment in both fashion and Google history. The runway features a blend of technology, classicism, and fashion, with a Pantheon-inspired ceiling and a bronze palm sculpture surrounded by digital art projections. Created using Google Tilt Brush technology, the artwork depicts the iconic print designed by Donatella Versace. Embracing constant innovation, the brand’s Chief Creative Officer uses the latest technology – the Google Assistant – to summon the Jungle dress to the runway, creating yet another unforgettable, Google-worthy Versace moment.

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